Bloom.
From bloom to bloom. A floral rent. The Lord of the Manor received a red rose or gillyflower, on the Feast of John the Baptist, yearly (July 5th, O. S.). (See Notes and Queries, Feb. 13th, 1886, p. 135.)
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Entry taken from Dictionary of Phrase and Fable, edited by the Rev. E. Cobham Brewer, LL.D. and revised in 1895.